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- Comcast's Peacock to raise streaming prices next week and introduce new streamlined tier</p>
<p>ReutersJuly 17, 2025 at 3:48 PM</p>
<p>The price for Peacock's ad-supported premium plan is set to increase to $10.99 per month. - Pavlo Gonchar/SOPA Images/LightRocket/Getty Images</p>
<p>Peacock, a streaming service by Comcast-owned NBCUniversal, said on Thursday it will raise prices by $3 later this month and begin testing a new narrowed-down tier for users.</p>
<p>The price for Peacock's ad-supported premium plan will increase to $10.99 per month, while the premium plus plan will now be priced at $16.99 per month, starting July 23, according to a statement by the streaming service.</p>
<p>Peacock will begin testing a "Select" tier, targeting TV lovers, featuring current seasons of shows on NBC and Bravo and an assortment of library titles, priced at $7.99 a month.</p>
<p>The price increases come on top of an earlier $2 rise rolled out before the Olympic Games in Paris last year.</p>
<p>Peacock, which claims it will stream more live sports than Amazon Prime, Paramount+, Hulu, HBO Max, Apple TV and Netflix combined in 2026, reported total paid subscribers of 41 million in the first quarter, compared with 36 million at the end of last year.</p>
<p>The streaming service offers reality shows such as "Love Island USA" and films including "Wicked" and "Nosferatu."</p>
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