Shein plans first permanent stores in France, sparking backlash

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• Shein plans first permanent stores in France, sparking backlash</p>

<p>ReutersOctober 2, 2025 at 4:53 AM</p>

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<p>People walk past the Shein's pop-up store at immersive retail space Future Stores, ahead of its opening on September 26, in London, Britain, September 24, 2025. REUTERS/Isabel Infantes</p>

<p>(Reuters) -Online fast-fashion retailer Shein will open its first permanent stores in France in November under an agreement with department store owner Société des Grands Magasins (SGM), a move that sparked criticism from French retailers.</p>

<p>The "shop-in-shops" in the BHV department store in central Paris and Galeries Lafayette department stores in five provincial cities, mark a new step for Shein which has up to now only hosted temporary pop-up shops around the world mainly aimed at marketing.</p>

<p>SGM president Frédéric Merlin said the launch would attract a younger clientele to its department stores, adding that the same customer might buy a Shein item and a designer handbag on the same day.</p>

<p>Shein, which sells 12-euro dresses and 20-euro jeans, faces pressure from other retailers, politicians and regulators in France, where lawmakers have backed a draft law regulating fast fashion that would, if implemented, ban Shein from advertising.</p>

<p>"In front of the Paris City Hall, they are creating the new Shein megastore, which – after destroying dozens of French brands – aims to flood our market even more massively with disposable products," Yann Rivoallan, head of fashion retail association Fédération Francaise du Pret-a-Porter, said in a statement.</p>

<p>French retailers were already struggling to compete with Zara and H&M when Shein launched, drawing cash-strapped consumers in with its permanent discounts and addictive app.</p>

<p>Several French fast-fashion retailers such as Jennyfer and NafNaf went into insolvency proceedings earlier this year.</p>

<p>Shein's first store, on the sixth floor of the BHV, will open in early November, with later openings planned in Galeries Lafayette department stores in Dijon, Grenoble, Reims, Limoges, and Angers.</p>

<p>(Reporting by Inti Landauro and Helen Reid, Editing by Louise Heavens)</p>

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