Kris Jenner Recalls Helping Daughter Kylie Launch Her Now-Iconic Beauty Brand in 2015 — and the Role PEOPLE Magazine Played

Kris Jenner reflected on how she helped her youngest daughter, Kylie Jenner, launch her namesake beauty brand

People Kylie and Kris Jenner in November 2022Credit: Kevin Mazur/WireImage

NEED TO KNOW

  • The famed momager recalled that her daughter told her it was "what [she] wanted to do for the rest of [her] life," so she made it possible

  • Despite concerns about her daughter being able to develop a strong brand, Kris said that Kylie pulled it off without a hitch

Kris Jeneropened up about helpingKylie Jennermake one of her biggest dreams come true.

The 70-year-old momager and matriarch to the Kardashian-Jenner clan reflected on the launch of her 28-year-old daughter's cosmetics line, Kylie Cosmetics, during a Monday, March 9, appearance on theSmartLesspodcast.

Speaking about the importance of developing a strong brand identity, Kris recalled when Kylie came up to her before launching the brand in 2015.

"She goes, 'Mom, I know what I want to do for the rest of my life, and it's beauty. And I want to, you know, do this Lip Kit, and now you've got to take this and run with it and figure out how to make it,' " she said.

Kris said that she "contacted some people" to make the idea come to life. Then she reached out to her daughter to develop a marketing plan.

Kylie Jenner at a Kylie Cosmetics event in October 2025Credit: Phillip Faraone/Getty for Kylie Cosmetics

"I said, 'So, what are we doing about the marketing?' " she recalled. "Like, you know, we need an ad in PEOPLE Magazine, and we need to have a billboard and you know..."

Kylie wasn't as concerned.

"She goes, 'Are we okay, mom? Like, I know what I'm doing. Just relax.' And I said, 'I can't relax. You just spent every dime you've ever made onKeeping Up with the Kardashiansto start your own brand by yourself with your own money. And I'm a little nervous. Mom's a little... You know, you're 17 years old, so what are you doing?' "

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Her daughter swore that she was ready, and she was right.

"I'll never forget the morning she launched her brand, which was the first time she disrupted an entire beauty business. Because she pressed send on the link to go buy this and put a post out. 'Go buy my Lip Kit,' " Kris said. "I think it was 4 seconds, and we thought the site crashed because we had to launch. and it was just sold out in seconds. And then we knew, you know... Then it was on. She was the first one to do that."

Kylie Cosmetics proved to be a true hit, generating reports in 2017 that the brand's founder wason track to be a billionaireby 25. The brand was estimated to beworth $900 millionin 2018. Shesold a majority stakeof it the following year for $600 million.

Kylie Jenner promoting Kylie Cosmetics in November 2018Credit: Rick Kern/Getty for Ulta Beauty

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The founder is still involved, though.

Sherevisited her iconic "King Kylie" erafor a new Kylie Cosmetics launch in 2025 to celebrate the brand's 10th anniversary.

Speaking withBeauty Incin September 2025, Kylie noted that she was "still so excited to create" new launches. Better yet, she expressed interest in her 8-year-old daughter Stormi Webster, whom she shares with Travis Scott, "[taking] over" the brand in the future.

"I would love for this to be a legacy brand, and I'm working hard every day to set up that future," she admitted.

Read the original article onPeople

Kris Jenner Recalls Helping Daughter Kylie Launch Her Now-Iconic Beauty Brand in 2015 — and the Role PEOPLE Magazine Played

Kris Jenner reflected on how she helped her youngest daughter, Kylie Jenner, launch her namesake beauty brand ...
The 10 Most Memorable Oscars Controversies, from a Streaker to Will Smith Slapping Chris Rock

The Oscars first premiered in 1929 — and many of Hollywood's most controversial moments have happened on that prestigious stage

People Robert Opel streaks on stage during the Academy Awards on Feb. 4, 1974; Will Smith slaps Chris Rock during the 94th Oscars on March 27, 2022.Credit: AP Photo ; ROBYN BECK/AFP via Getty

NEED TO KNOW

  • Most recently, actress Karla Sofia Gascón attended the 2025 Oscars following backlash over old social media posts

  • The 98th annual Academy Awards will take place on March 15

When the biggest names in Hollywood come together for theAcademy Awards, the night rarely unfolds exactly as planned.

The Oscars, which began in 1929, have long been considered the film industry's most prestigious celebration. Actors, directors and creatives arrive in glamorous fashion to honor the movies that shaped the year in cinema.

But the Academy Awards have also built a reputation for the unexpected — delivering jaw-dropping moments that people are still talking about long after the final envelope is opened.

From theLa La Land/Moonlightmix-up for Best PicturetoWill Smith'sslap heard around the world, the Oscars have delivered some of pop culture's most unforgettable controversies.

Ahead of the 98th annual Academy Awards on March 15, here's everything to know about 10 of the biggest Oscars controversies.

Hattie McDaniel's plaque for her groundbreaking win went missing

Hattie McDaniel with the statuette she received for her portrayal in 'Gone with the Wind.'Credit: Bettmann Archive/Getty

Hattie McDanielmade history in 1940 when she was named Best Supporting Actress for her role in 1939'sGone With the Wind, becoming the first-ever Black actor to win an Oscar. With strict segregation rules at the time, the actress was forced to sit at a separate table on the far side of the room.

But the shock didn't stop there. When McDaniel died in 1952, she willed her plaque (trophies were not awarded to supporting actors at the time) to Howard University. However, it was lost shortly after, disappearing from the school's fine arts building, perNPR.

According to the outlet, the Academy replaced the award in 2023, and the school held an accompanying ceremony to honor her life and career.

Barbra Streisand and Katharine Hepburn tying for Best Actress

Singer and actress Barbra Streisand holds her Oscar for Best Actress won for the performance as Fanny Brice in the musical comedy-drama movie 'Funny Girl' on April 14, 1969.Credit: Silver Screen Collection/Getty

In 1969, audiences were shocked when the Oscars had its first tie:Barbra StreisandandKatharine Hepburnhad both won the award for Best Actress. Streisand was nominated for her debut performance inFunny Girl, while Hepburn earned a nod for forThe Lion in Winter.

However, only one actress — Streisand — took the stage to accept the award. Hepburn hadn't shown up in the past to accept her trophies, and this time around was no different.

Marlon Brando declining his award for Best Actor

Sacheen Littlefeather appeared at the Academy Awards in place of Oscar winner Marlon Brando.Credit: Bettmann/Getty

Marlon Brandowon Best Actor for his role in 1972'sThe Godfatherin 1973. But when it came time to accept the honor, Native American activistSacheen Littlefeatherstood in his place and explained that Brando wasboycotting the eventand rejecting his trophy.

In place of what would have been his acceptance speech, the actor had written a 15-page letter for Littlefeather to read about his objections to Native American on-screen representation.

Robert Opel running naked across the stage

Robert Opel running across the stage naked during the 1974 Academy Awards.Credit: AP

In 1974, the Oscars went from PG to R-rated when English teacher Robert Opel ran across the stage naked while host David Niven was presenting.

Years later, his nephew opened up about Opel's streak in the documentaryUncle Bob, sharing that it was a demonstration of performance art and "a social comment," perEntertainment Weekly.

Angelina Jolie thanking her brother — with a kiss

Angelina Jolie and James Haven at the 72nd Academy Awards.Credit: Mediapunch/Shutterstock

Angelina Joliemade headlines when she shared an intimate — and controversial — moment with her brother,James Haven, at the 72nd Academy Awards in 2000.

Ahead of the ceremony, Jolie kissed Haven on the lips while walking the red carpet. When she won her Oscar forGirl, Interrupted, she said in her acceptance speech that she was "in shock" and "so in love with my brother right now."

"He just held me and said he loved me and I know he's so happy for me, and thank you for that," Jolie continued.

The actress reflected on her acceptance speech in an interview withVoguetwo years later, clarifying, "Saying I'm 'in love' with him is just an expression."

Jolie continued, "What I meant was, in this moment, with all this s--- going on, all that matters to me is that guy sitting right there who has stood by me and is so f---ing happy for me."

Adrien Brody kissing Halle Berry onstage

Actor Adrien Brody surprises presenter Halle Berry with a kiss after he won the Oscar for best actor for his work in 'The Pianist' at the 75th annual Academy Awards at the Kodak Theatre in Hollywood, Calif., on March 23, 2003.Credit: Brian Vander Brug/Los Angeles Times via Getty

In 2003, while accepting the Oscar for Best Actor for his role inThe Pianist,Adrien Brodyfamously kissed presenterHalle Berry.

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"I bet they didn't tell you that was in the gift bag," he joked.

During an August 2017 appearance onWatch What Happens Live with Andy Cohen, Berry revealed that the moment was "not planned" and she "knew nothing about it."

"I was like, 'What the f--- is happening right now?' That is what was going through my mind," Berry said. "And because I was there the year before and I know the feeling of being out of your body, I just f---ing went with it. But I was like, 'What the f--- is going on right now?' "

Eight years later, Brody reflected on the moment in an interview withVariety.

"We live in a very conscious time, which is a wonderful thing," the actor said. "And nothing that I ever do or have done or would've done is ever done with the intention of making anyone feel bad."

Faye Dunaway and Warren Beatty accidentally announcing 'La La Land' as Best Picture

'La La Land' producer Jordan Horowitz holds up the winner card reading actual Best Picture winner 'Moonlight' with actor Warren Beatty and host Jimmy Kimmel onstage during the 89th Annual Academy Awards at Hollywood & Highland Center on Feb. 26, 2017, in Hollywood, Calif.Credit: Kevin Winter/Getty

The 2017 Best Picture mix-up — a.k.a.envelopegate— will forever go down as one of the most jaw-dropping moments in Oscars history.

WhenBonnie and ClydestarsFaye DunawayandWarren Beattywere invited to announce the award for Best Picture in 2017, they were accidentally given the envelope for Best Actress, which had gone toEmma Stonefor her starring role inLa La Land.

The mix-up sparked confusion, leading Beatty to announceLa La Landas the Best Picture winner.

Producer Jordan Horowitz was in the middle of his acceptance speech when someone backstage yelled, "Oh my God, it's notLa La Land, it'sMoonlight!"

The cast ofMoonlightthen took the stage where Horowitz passed off the award to directorBarry Jenkins, who proceeded to give a speech of his own.

The 2015 Oscars nominations leading the hashtag #OscarsSoWhite to go viral on Twitter

Academy Awards nominees attend the 87th Annual Academy Awards Nominee Luncheon at The Beverly Hilton Hotel on Feb. 2, 2015.Credit: Kevin Winter/Getty

The Academy Awards has faced a lot of backlash for lack of diversity over the years, but perhaps the height of it came in 2015 after all the acting nominations went to White actors.

Social media user April Reign then coined the hashtag #OscarsSoWhite on X, calling attention to the lack of nods for people of color in the award ceremony (and in Hollywood as a whole).

The hashtag was revived again the following year when, again, no actors of color were nominated, leading academy president Cheryl Boone Isaacs to release a statement in which she said the organization would be "takingdramatic steps to alter the makeupof our membership."

Will Smith slapping Chris Rock onstage

Will Smith slaps actor Chris Rock onstage during the 94th Oscars at the Dolby Theatre in Hollywood, Calif., on March 27, 2022.Credit: ROBYN BECK/AFP via Getty

Among the most startling Oscars moments came in 2022, when Smith angrily responded to a joke made by hostChris Rockwith a slap.

Rock was introducing the award for Best Documentary and joked to Smith's wifeJada Pinkett Smithin the audience, saying, "Jada, I love ya.G.I. Jane 2, can't wait to see ya." (Pinkett Smith was sporting a shaved head at the time and hasbeen open about her struggles with alopecia.)

Just moments later, Smith walked on stage and slapped him across the face. "Oh wow," Rock said shortly after. "Will Smith just smacked the s--- out of me."

Once Smith made it back to his seat, he yelled up to the stage, "Keep my wife's name out your f---ing mouth!"

While Rock deemed it the "greatest night in the history of television," Smith later called it a "horrific night" andapologized. The incident also led Smith to bebanned from the Oscarsfor 10 years.

Karla Sofia Gascón attending the Oscars following her controversial tweets

Karla Sofía Gascón poses for photo during a press conference of 'Emilia Perez' film at Cinepolis Plaza Carso on Jan. 15, 2025, in Mexico City.Credit: Medios y Media/Getty

Ahead of the 97th annual Academy Awards, a source told PEOPLE thatEmilia PérezstarKarla Sofía Gascónplanned to attend the ceremony, despite skipping several major awards shows following the backlash of past offensive tweets, which included comments about Muslim culture,George Floyd, diversity at the Oscars and more.

She had previously vowed to sit back during the award season, writing onInstagramthat she hoped her "silence will allow the film to be appreciatedfor what it is, a beautiful ode to love and difference."

Gascón was nominated for Best Actress for her leading role inEmilia Pérez, making history as thefirst openly transgender star to be consideredfor the category.

Sheattended the Oscars ceremonybut skipped the red carpet and ultimately did not take home the award.

Read the original article onPeople

The 10 Most Memorable Oscars Controversies, from a Streaker to Will Smith Slapping Chris Rock

The Oscars first premiered in 1929 — and many of Hollywood's most controversial moments have happened on that presti...
Happy Birthday, Steph Curry! See the Golden State Warrior Star's Cutest Photos with Ayesha Curry and Their 4 Kids

Outside of being one of the NBA's best players — with four championship rings and a three-point shooting reputation that precedes him —Steph Curryis also known for being a family man.

People Riley Curry, Caius Curry, Steph Curry, Ryan Curry, Ayesha Curry and Canon CurryCredit: Steph Curry/Instagram

He has been with his wifeAyeshasince 2008, though they first met at church back in 2003.

"We were just kids," Ayeshapreviously told PEOPLEof their first encounter. "He was the cute boy at church that all of the girls were obsessed with, so I made a generalization that maybe he wasn't for me."

They went their separate ways in the years following, before they reunited in Los Angeles in 2008. Though Ayesha had a "no athletes" policy, Steph won her over, and thepair were married in 2011.

The Currys have sincewelcomed four children: daughters Riley, born in 2012, and Ryan, born in 2015, and sons Canon, born in 2018, and Caius, born in 2024. In celebration of Steph's 38th birthday on March 14, 2026, check out his and Ayesha's sweetest family photos throughout the years.

Steph Curry and Riley at the Golden State Warriors Parade

Credit: Noah Graham/NBAE via Getty

Cuteness and confetti!Steph Curryhad a major support system around him during the Golden State Warriors Victory Parade in 2015. His firstborn daughter,Riley Curry, joined him in celebration — along with his wife,Ayesha Curry.

It was a major moment for the family and the team, as it was the Warriors' first NBA title in 40 years!

Steph Curry and Riley at the Nickelodeon Kids' Choice Sports Awards

Credit: Gregg DeGuire/WireImage

Red carpet ready! Riley joined her dad at the Nickelodeon Kids' Choice Sports Awards in 2015. The father-daughter duo donned sporty sneakers and stylish 'fits on the red carpet.

Steph Curry and Riley on Jimmy Kimmel Live!

Credit: Randy Holmes/Disney General Entertainment Content via Getty

Steph wasn't the only one who saw TV time while onJimmy Kimmel Live!in August 2015: hostJimmy Kimmelturned the cameras on Riley, who was sitting in her mom's lap in the audience, for a quick moment in the spotlight. She smiled and waved like a (tiny) true professional!

Steph Curry and his Daughters at the 2017 NBA Finals

Credit: Ronald Martinez/Getty Images

Dad's little cheerleaders! Steph beamed for more reasons than one following his team's major victory after the Golden State Warriors defeated the Cleveland Cavaliers in game five to win the 2017 NBA Finals.

Steph Curry and His Family at the Museum of Ice Cream

Credit: Steph Curry/Instagram

The sweetest squad! Steph, Ayesha and their daughters, Riley andRyan, stepped out for a sugary-filled daywhen they visitedthe Museum of Ice Cream in November 2017. The girls looked pretty in pink as they posed alongside their parents for a sweet family photo.

Riley and Ryan Curry Kiss Ayesha's Baby Bump

Credit: Ayesha Curry/Instagram

Bring on the baby! Ayesha shared a heartwarming photo ofRiley and Ryankissing her baby bump in March 2018. The then-mom-of-two announced she wasexpecting a thirdin February that year.

"Heyyyy how did this happen?!🤷🏽‍♀️. Curry party of 5," Ayesha captioned a photo of herself looking down at her baby belly, wearing aT-shirt that reads "PREGGERS"— the same shirtBeyoncéfamously rockedwhile pregnant with twins.

"Feeling very blessed… and very sick. Yippie!#curryfor3😍🤰🏽," she added.

Steph Curry and His Family at the 2018 Victory Parade

Credit: Jack Arent/NBAE via Getty

A fan-filled, family affair! In honor of the Golden State Warriors taking the 2018 NBA Finals title, Steph and the team celebrated their win during the Victory Parade in June 2018.

In addition to the many that attended, he had his family by his side: father Dell Curry, wife Ayesha and daughter Ryan.

Ayesha Curry Welcomes Son Canon

Credit: Ayesha Curry Instagram

Ayesha welcomed her third baby with Steph, sonCanon, on July 4, 2018. She shared a heartwarming photo onInstagramof her holding the newborn a day after his birth.

"Pure bliss. Rare photo of me and my new man sharing an intimate moment. 😆😍 I'm so in love.#isthisreallife#pinchmenow" she wrote.

Steph Curry and Canon at the Golden State Warriors Game

Credit: Jonathan Ferrey/Getty

Courtside kid! Canon hung with his dad after the Warriors defeated the Portland Trail Blazers during overtime in game four of the NBA Western Conference Finals to advance to the 2019 NBA Finals.

Steph Curry and His Family Attend the World Premiere of 'The Lion King'

Credit: Alberto E. Rodriguez/Getty

Cool dad vibes! Riley and Ryan were treated to a fun night on the town as they got to attend theworld premiere of Disney'sThe Lion Kingin July 2019. Even cooler than that? They were invited to grace thestar-studded red carpetalongside their mom and dad prior to the screening.

Steph Curry and His Family on Halloween

Credit: Ayesha Curry/Instagram

Spooks and smiles! Steph and the fam got into the spooky spirit as they wentall out in costume for Halloween in 2021. The basketball player and his wife dressed as pirates, while their kids rocked varying looks. Canon clad in a dinosaur costume, Riley channeled Disney's Cruella De Viland Ryan dressed as a rainbow fairy.

Steph Curry and Ryan After an NBA Playoff Warriors Win

Credit: Ezra Shaw/Getty

High fives and good vibes! Steph singled out Ryan in the crowd after the Warriors beat the Denver Nuggets in game five of the Western Conference First Round NBA Playoffs in April 2022.

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Steph Curry and Canon at the 2022 NBA Playoffs Western Conference Finals

Credit: Ezra Shaw/Getty

Dad's little good luck charm! With a trophy in one hand and Canon in the other, Steph walked off the court after a 120-110 win against the Dallas Mavericks in game five of the 2022 NBA Playoffs Western Conference Finals.

Steph Curry and Canon Pose with MVP Trophies

Credit: Ayesha Curry/Instagram

Sidekick Canon! Steph posed with his son after taking his basketball MVP trophies home. Ayesha captured thesweet father-son momentof Canon smiling and looking up at his dad.

Steph Curry and His Family on Father's Day

Credit: Ayesha Curry/Instagram

Ayesha posted an adorable roundup of photos of her kids with Steph to herInstagramin a sweet tribute to her husband on Father's Day 2022. The first photo pictured the family snuggled up together on the couch, sharing the love and smiles as they enjoyed each other's company.

"Happy Father's Day my love!!! You are an angel on earth and we love you beyond measure!" she captioned the carousel.

Steph Curry and His Family on the 2022 ESYPS Red Carpet

Credit: Matt Baron/BEI/Shutterstock

The ESPYS host brought his support system along to the 2022 awards, where he served as host: wife Ayesha and daughters Riley and Ryan, all coordinating in shades of black and white. During the show, he thanked them for their love — and alsopoked fun at the stresses of parentingand whyTom Bradymay have unretired.

Steph Wishes Ayesha a Happy Mother's Day

Ayesha Curry and her kidsCredit: Stephen Curry/Instagram

For Mother's Day 2023, Steph posted some sweet photos of Ayesha and their kids, including this sweet flick. "RR+C Don't know how lucky we all are to have Mommy holding us down. Always! We Love you to the moon and back. Thank you for the unconditional love you pour into our babies,"he wrote in the caption.

Ayesha Wishes Riley a Happy Birthday

Ayesha and Riley CurryCredit: Ayesha Curry/Instagram

"My firstborn is 11!!! We can't believe it. Time has just flown by. I am so proud of my sweet, smart, talented, captivating big girl. It's a joy being her mama. Riley Roo is 11!"Ayesha wroteunder this gorgeous selfie, celebrating Riley's birthday last year.

Steph and Ayesha Curry Vacay Under the Moonlight

Ayesha and Stephen Curry with their childrenCredit: Ayesha Curry/Instagram

The happy family was glowing under the moonlight while on vacation last summer.

Steph and Ayesha Curry Get Silly with Their Kids

Ayesha and Steph Curry with their kidsCredit: Stephen Curry/Instagram

Who says golfing is boring? The family of five took some time to take a silly picture while on the golf course.

Steph and the Kids Hit the Water

Steph Curry with his three kidsCredit: Stephen Curry/Instagram

Steph is pictured getting ready to hit the waves with all three kids.

The Currys Send Holiday Love

Ayesha and Steph Curry with their kidsCredit: Stephen Curry/Instagram

Rocking coordinating colors, the Currys sent out holiday well-wishes to their followers ahead of the holiday season last year.

Steph and Ayesha Curry Are Making Room for More

Ayesha and Steph Curry with their kidsCredit: Ayesha Curry/Instagram

On March 1, 2024, the cookbook author announced she and her husband were adding to their brood. In a cover story forSweet July Magazine,Ayesha revealed the long-term sweethearts "thought we were done" having kids, but they later felt last year that "somebody was missing."

Steph and Ayesha Curry's Family Pose for a Portrait

Riley Curry, Canon Curry, Steph Curry, Ayesha Curry, Caius Curry and Ryan CurryCredit: Ayesha Curry/Instagram

The family got all dressed up for a family photo after Ayeshagave birthto the sixth member of their family, baby Caius, in May 2024.

Steph and Ayesha Curry's Family Have a Mario Party

Steph Curry and Ayesha Curry's family on Halloween in 2024Credit: Stephen Curry/Instagram

Steph and Ayesha celebrated their first Halloween as a family of six, dressing up as Super Mario Bros. characters. He was decked out from head-to-toe in a Bowser onesie, while Ayesha and Ryan had different takes on Princess Peach. Of course, brothers Canon and Caius had to play Mario and Luigi. To round out the fun family photo, eldest daughter Riley posed to the side with a game controller.

Steph and Ayesha Curry's Family Matches for Christmas

Steph and Ayesha Curry's family on Christmas in 2024Credit: Stephen Curry/Instagram

The Currys' Christmas morning was filled with love and tartan as the six snapped a cozy picture to commemorate the holiday.

Steph and Ayesha Curry's Family Enjoy Summer 2025

Canon Curry, Steph Curry, Ryan Curry, Ayesha Curry, Caius Curry and Riley CurryCredit: Ayesha Curry/Instagram

Naturally, Ayesha ended acarouselof her "favorite things" with a photo of her beloved family.

Ayesha Curry Shares Family Photos in Life Update

Ryan Curry, Caius Curry, Steph Curry, Canon Curry, Ayesha Curry and Riley CurryCredit: Ayesha Curry/Instagram

Ayesha Curry gave fans a look into her"life lately" in October 2025with a series of sweet couple and family photos during their quality time.

Steph and Ayesha Curry Ring in the New Year

Riley Curry, Caius Curry, Steph Curry, Ryan Curry, Ayesha Curry and Canon CurryCredit: Steph Curry/Instagram

The Currys celebrated the first day of 2026 on home turf: the Golden State Warriors court!

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Happy Birthday, Steph Curry! See the Golden State Warrior Star's Cutest Photos with Ayesha Curry and Their 4 Kids

Outside of being one of the NBA's best players — with four championship rings and a three-point shooting reputation ...

 

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